"Over 100 years of successful brand marketing" The Making of Pacific Brands The origins of Pacific Brands can be traced back to 1893:
2007
Established number one position in the workwear category with the acquisition of the Yakka group of companies. Workwear brands include Yakka, Hard Yakka, Can't Tear 'Em and lifestyle brands include Wrangler and Lee Jeans. Acquisition of streetwear division of Globe International (brands include Mooks, Mossimo, Paul Frank and Stussy).
2006
Acquisition of Peri and Foam Products Australia (FPA).
2005
Distribution of Esprit. Acquisitions of Sheridan business including Actil and Arthur Ellis (Homewares New Zealand and Everwarm Survival businesses).
2004
Listing on the Australian Stock Exchange. License for Distribution of Merrell Footwear.
2003
Acquisition of Kolotex hosiery and Sachi women's footwear.
2001
Further develops key categories with the synergistic acquisition of Sara Lee Apparel Australia Business (including King Gee, Playtex, Razzamatazz and Stubbies). Pacific Brands acquired by CVC Asia Pacific and Catalyst Investment Managers.
2000
Develops branded footwear business with the acquisition of Clarks (children) and Hush Puppies licenses.
1995
Enters outerwear market with the purchase of Boydex International.
1987
Strengthens position in underwear category with the acquisition of Bonds.
1985
Formation of Pacific Brands as a division of Pacific Dunlop.
1982
Acquisition of Winestock is catalyst for movement into footwear importing.
1971
Created Branded footwear business with acquisition of Grosby.
1969
Enter underwear and socks market with the acquisition of Holeproof.
1960
Produces Sleepmaker inner spring mattresses.
1937
Enters sporting goods market with the acquisition of Empire Racket Co.
1929
Commences manufacturing of footwear with rubber boots.
