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Underwear & Hosiery is the largest operating group in Pacific Brands controlling the key brands of Bonds, Berlei, Holeproof, Jockey, Rio and Razzamatazz. Sales are derived from a broad range of underwear, intimate apparel, hosiery and socks for women, men and children across Australasia and in selected international markets.
The Underwear and Hosiery Group supplies the equivalent of three briefs and two pairs of socks for every man, woman and child in Australia annually.
The Underwear and Hosiery Group offers intimate apparel to suit every Australian woman, through well known brands such as Berlei, Formfit, Playtex, Hestia, and more recently LoveKylie. Holeproof is best known for its brands including Antz Pantz, Underdaks and Explorer Socks.
The Underwear and Hosiery Group is the leading supplier of hosiery in Australia, manufacturing and marketing Kayser, Razzamatazz, Schiaparelli, Voodoo and Sheer Relief.
Bonds is an icon brand which has been a part of Australia for almost 90 years. Chesty Bonds singlets are one of Bond’s original products, with sales to date well exceeding 400 million. Other household names from Bonds include Cottontails, Hoodies, Wondersuits, Hipsters and Shapers for the younger market, and the famous Bonds raglan tee.
The Underwear and Hosiery group also manages Pacific Brands Clothing New Zealand, a consolidated business with a range of brands. As well as the Australian sourced brands such as Bonds, Berlei, Holeproof, Kayser and Rio, there are unique New Zealand ranges marketed under Hanes, Liberty, Thermatech and Canterbury. The Jockey brand has a leading position in underwear and socks in the New Zealand marketplace. |
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